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It’s Visitor Guide Season! Is Your Partner Listing Ready? |
Planning for the 2027 Visitor Guide is officially underway, and now is the time to review your partner listing in the Partner Portal.
Listings approvals and updates are due by July 10th, so we encourage all partners to log in early and make sure your information is current and visitor-ready.
Please note: if updates are not submitted by the deadline, your listing will run exactly as it currently appears in the portal. If you need assistance with category changes, please reach out to partnership@visitsarasota.org and our team will be happy to help.
~ Your Marketing and Partnership Teams
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Turn a Summer Visibility Boost into Year-Round Awareness – $2,200 |
Summer travel planning is already underway, and many visitors are actively deciding where to stay, dine, shop, and explore during their Sarasota getaways. To help partners stay visible during the busy summer and shoulder season – while also building long-term awareness – we’ve put together a special package that combines seasonal exposure with year-round visibility on VisitSarasota.com.
The package includes:
- Featured Business Listing on VisitSarasota.com for the next 12 months,
- Placement in the Visit Sarasota consumer eNewsletter (73,000+ opted-in travelers),
- VisitSarasota.com banner advertising, and
- Social media takeover.
Summer Visibility Package: $2,200
With summer inventory and newsletter placements already booking, now’s the best time to secure your spot.
If you’d like available dates or want to talk through whether this makes sense for your business, just shoot me a quick email.
Andy Roberts
andy.roberts@milespartnership.com
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Social Media Post Callout! |
Summer Fun Inspiration
Help us inspire family summer itineraries: what should visitors see, taste, or experience while they’re here?
Share images or videos for a chance to be featured on our social channels.
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Social Search Is Changing the Game
People aren’t just Googling anymore. They’re discovering places, brands and experiences through social content first. This recent Meta for Business article explores how social search and traditional search now work together, especially as consumers turn to reels, creators and visual storytelling for inspiration before making decisions.
For tourism and hospitality partners, it’s a good reminder that engaging content can play a big role in helping travelers discover your business.
Worth the quick read 👉 https://www.facebook.com/business/news/social-search-series-1
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Media Wins: Florida & Sarasota Shine Through Beaches, Arts & Luxury Travel
April’s PR coverage highlighted Florida beaches, luxury hotels, arts and culture, and experiential travel through strong national and international placements.
28 total articles
260M+ potential audience reached
Highlighted Articles:
US: The 50 Best Beaches In The World For 2026 — Major Forbes placement spotlighting Florida beach destinations
UK: The Florida gem that turns the beach holiday into a work of art — National Telegraph feature with broad lifestyle reach
Germany: Inselhüpfen an Floridas Zauberküste — Consumer travel feature promoting Florida island-hopping
View the full list of articles: https://visitsarasota.softr.app/pr-mentions
Local Media
Our Partnership & Sports teams pitch local journalists, freelancer writers, and publications to strengthen understanding and appreciation for Sarasota County's powerhouse tourism industry among residents and local businesses alike.
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New Content on VisitSarasota.com |
Website and Consumer E-news Stats for April |
- 305k Website Pageviews
- Events Page had 71k views! Upload those events 😁
- 17k Partner Referrals
- 182 E-news sign ups
- April Consumer E-news had a 41% open rate and 2,778 clicks
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April Visitor Snapshot from Zartico |
This year, thanks to new funding, we are utilizing a platform called Zartico to analyze visitor movement and spend. These insights along with data from our research firm, Downs and St. Germain, will give us a deeper understanding of our visitor and help us market to them more effectively.
In April 2026:
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- 31% of all spend in Sarasota County came from visitors from 50+ miles.
- Tampa-St. Pete and Orlando were the top visitor markets accounting for 8% of visitors followed by New York at 5%.
- 17% of visitors came from within 50 miles of Sarasota County but are not residents of Sarasota County. They accounted for 11% of restaurant spend and 15% of retail spend.
- 34% of visitors had a household income of $151K+, 25% were aged 65+ and 42% have children in their household.
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*Data from Zartico comes from a sample size of credit card spending and cell phone geolocation data. To be considered a visitor for credit card spend data, the billing zip code needs to be out of the area. For location data, it is where the cell phone has been overnight the most in the last 30 days (it's home location).
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Lastly, don't forget to add PitchUs@VisitSarasota.com to your PR lists! |
This email goes to everyone on the Marketing and Communications team to keep us in the loop of all the great things you are doing!
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Copyright © 2025 Visit Sarasota County
Our address is 301 North Cattlemen Road, Suite 203, Sarasota, FL 34232, United States
If you do not wish to receive future email, .
(You can also send your request to Customer Care at the street address above.)
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