The 2027 Visitor Guide deadline to review your partner listing is quickly approaching.

All visitor guide listing updates must be submitted by July 10. We strongly encourage partners to log in to the Partner Portal as soon as possible to ensure their information is accurate, up to date, and ready for visitors.

Important: If updates are not submitted by the July 10 deadline, your listing will run exactly as it currently appears in the Partner Portal.

Need assistance with category changes? Contact partnership@visitsarasota.org and our team will be happy to help.

Take Our Partner Survey—and Get a Chance to Win $1,800 in Co-Op Advertising

It only takes 10 minutes to complete our Annual Partner Survey and tell us about your experience to be eligible for an exclusive advertising package valued at $1,800, including 12-month featured listing on VisitSarasota.com and an E-Newsletter spotlight (reaching an audience of 73,000). Survey Deadline: July 10

Visit Sarasota County partners have access to several co-op advertising opportunities designed to help reach travelers, meeting planners and other high-value audiences beyond VisitSarasota.com — with Visit Sarasota covering 50% of the media cost.

Based on your goals, options can include:

- Targeted email campaigns by audience

- Programmatic media using Visit Sarasota and VISIT FLORIDA audience data

- Meetings-focused opportunities through Northstar

These programs will be a strong fit for partners looking to promote late-summer/fall travel, group business, relocation, events or seasonal campaigns.

Please note: co-op campaigns must launch and run by Sept. 30, so now is the time to start planning.

If you’d like to talk through which option makes the most sense for your business, contact Andy Roberts at Sales@VisitSarasota.org  or 941-342-2429.

Summer Fun Inspiration

Help us inspire family summer itineraries: what should visitors see, taste, or experience while they’re here?

Share images or videos for a chance to be featured on our social channels.

Media Wins: Sarasota & Florida Spotlight Family Travel and Coastal Escapes

This month’s PR coverage highlighted family-friendly beach destinations, multigenerational travel, and Florida’s Gulf Coast experiences, generating strong visibility across national and international markets.

- 27 total articles

- 620M+ potential audience reached

Highlighted Articles:

US: The best Florida beach towns for families, according to a travel expert — High-reach USA Today feature showcasing Sarasota and Florida family travel.

UK: The Most Appealing Small Cities to Visit in 2026 (featuring Sarasota) — Major MSN placement delivering broad international exposure.

Germany: Sarasota, Florida – Die besten Tipps für 2 perfekte Tage an Floridas Golfküste — High-reach travel guide promoting Sarasota’s Gulf Coast experiences.

 

View the full list of articles: https://visitsarasota.softr.app/pr-mentions

 

Local Media

Our Partnership & Sports teams pitch local journalists, freelancer writers, and publications to strengthen understanding and appreciation for Sarasota County's powerhouse tourism industry among residents and local businesses alike.

May’s coverage served up a sneak peek of the 21st Annual Savor Sarasota Restaurant Week, but that was simply the first course. Throughout the month, coverage celebrating our 2026 Voice of Sarasota, spotlighting the SW Florida Powerball Amateur State Championships in Englewood (among several other sporting events), and continuing to put Siesta Key’s recent accolades top of mind also caught meaningful attention across print, digital, and broadcast. The release of March’s tourism data had a somewhat viral affect, with several outlets—Sarasota Magazine and WSLR, in particular—interviewing VSC thought leaders.

Monthly Local PR by the Numbers: 35 stories garnered 15.1 million impressions.

Top Local Stories

Siesta Key tourism rebounds with nearly 2% increase in visitors

Sarasota Opera maestro to be honored as 'Voice of Sarasota'

Florida's Cultural Coast: From Curtain Calls to Last Calls

Englewood Sports Complex to Host Elite Pickleball Tournament

Sarasota Tourism Rose in March. Visitor Spending Didn’t.

Savor Sarasota Coverage (Plated/Secured in May…)

Savor Sarasota returns for two weeks of gastro delight on Jun 1 - The Bradenton Times

Savor Sarasota Returns on June 1 | Sarasota Magazine

SAVOR SARASOTA: Bridges Restaurant at the Embassy Suites

SAVOR SARASOTA: The Fat Rabbit Pub

The Savor Prix-Fixe Gets a Pour - SRQ Daily May 19, 2026

Savor Sarasota Kicks Off June 1

Wine Down Wednesday: Arts & Central

SAVOR SARASOTA: B&B Chophouse

Savor Sarasota: The most delicious time of the year | WFLA

 

Dashboard: We’re capturing our local media wins in an online dashboard viewable to the public and partners, if requested, which is updated in real-time: https://visitsarasota.softr.app/local-pr-coverage-public.

TravelZoo Campaign

This year, thanks to new funding, we are utilizing a platform called Zartico to analyze visitor movement and spend. These insights along with data from our research firm, Downs and St. Germain, will give us a deeper understanding of our visitor and help us market to them more effectively. 

In May 2026:

*Data from Zartico comes from a sample size of credit card spending and cell phone geolocation data. To be considered a visitor for credit card spend data, the billing zip code needs to be out of the area. For location data, it is where the cell phone has been overnight the most in the last 30 days (it's home location). 

This email goes to everyone on the Marketing and Communications team to keep us in the loop of all the great things you are doing!